Must A Aspiring Influencer Pal Cease Exploiting People for Content?

The Prosecution: One Friend's Perspective

At times I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

My best friend of a decade, she, labels herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to document everything constantly. When we eat out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but she is aspiring to become one. She makes video blogs about city life, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be involved. On occasion I'm captured while dining, or just accompanying her. Later, I appear on her Instagram later, and it pops up like a surprise: I might be no makeup on, an awkward face or photographed while eating. It’s uncomfortable.

Marielle also anticipates that I will to film her at inconvenient times. Sometimes I'm in conversation to someone else, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me being her unpaid videographer. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. I've been invited to several brand events, which were appreciated, but that doesn't compensate for all the time and effort I invest helping her create material.

I appreciate that Marielle has supported me with my career in design, but I resist our connection to become just a ledger of exchanges. I don’t feel she's insincere or inauthentic, but sometimes it seems that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and record me smiling with someone. It feels forced. It's crucial her to recognize that our 10-year friendship still has limits. I love being with her, but I also desire to enjoy it without being recorded, altered, or shared for an audience. I am not a accessory for her online persona.

The Other Side: The Content Creator's View

I hope my friend to see that the creations we produce together can get us a foot in the door.

I am passionate about creating videos. It’s not just a pastime; it’s part of who I am. Producing content and documenting experiences online enables me to express myself and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to make money from your interests. I look up to people on TikTok who execute that style of informal, self-made film-making.

Content creation is my version of living actively: observing the nuances, sharing them with an viewership that values the art behind it. I never intend to make Beth uneasy. Bringing her to industry events was my way of sharing opportunities, providing her a chance to witness behind-the-scenes moments that could help her career in design too. That isn't blackmail, it's simply being pragmatic.

I would take her to such functions even if she didn’t help me, but I desire her to see the benefits the work we create together can get us: an opening. I understand not all people likes being on camera, but often unplanned moments is what makes material genuine. Being recorded from time to time is part and parcel of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my personal filmmaker, but friends support one another in minor capacities. I thought recording a short video here or there would be fun for Beth. Creativity flourishes in partnership, and having Beth around makes endeavors energetic and pleasurable. I don't compel her to participate in anything, and I would never deliberately humiliate her. But creating content jointly occasionally is part of how I record our shared experiences.

I value Beth’s friendship profoundly and want to avoid making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before recording, and avoiding angles that might make her self-conscious.

This is not about control, it's regarding sharing my world while still considering hers. Clearly making content is not a replacement for real connection: it’s just part of how I experience life and I want her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and her friend when they are out together?

Nothing is more uncomfortable than having a companion point a camera at you. I understand that it's her passion, but I don’t make friends come to my work. Maybe she can find influencer friends to collaborate with. With the dark, looming future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for help repeatedly, even if they have done it before. While she enjoys shooting, that doesn't imply everyone around her is content. She must to honor Beth’s personal space.
Another reader, 26

She may enjoy producing videos and displaying her life online, but it isn't for everybody. It’s nice she has helped her friend professionally, but she must to hear what Beth wants.
A commenter, 27

It sounds like you care about each other, so hold on to that and ensure it’s the priority in your friendship. Foster some authentic memories, where true emotions are preserved, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be neither present nor authentic when they're together – she’s working. Both seem confused as to where the line is. The answer lies not in trying to change one another, but in each setting clear limits around what is comfortable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: has she been exploiting their bond?

Jennifer Patterson
Jennifer Patterson

A tech strategist with over a decade of experience in digital innovation and a passion for exploring emerging technologies.